Changing the Narrative is a strategic communications and awareness campaign that increases understanding of ageism and seeks to “change how people think, talk, and act about aging and ageism.” Among other things, Changing the Narrative partners with organizations to create campaigns that raise awareness of ageism and help to debunk stereotypes about age and being older.
Last year, the organization partnered with the Seniors’ Council of Douglas County, the Douglas County School District, and Douglas County Libraries, to create a multigenerational poetry contest to raise awareness about ageism and how it negatively affects everyone in the community.
The image here is one of several winners. To view all of the poems that won the Every Age Counts poetry contest, click HERE.
Art Against Ageism 
The recognition that the elder community provides one of the greatest resources to society continue to be overlooked.
By campaigns such as “Changing the Narrative”, we not only begin to better normalize aging, but equally importantly, see its immense value to every other generation. For the passing down of experience is intrinsic to the educational process, both formally, as within institutions, as well as informally, in our everyday lives.
Multigenerationalism, just as multiculturalism, enriches and expands the already culturally diverse matrix that comprises our collective human species.
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