Categories
ageism Artistic Activism

Let’s “Fix” Some Ageist Headlines

How often do you see anti-aging ads in your social media? For me, it’s a daily occurrence. The most common of these posts is a video or photo of a woman who claims that XYZ cream has made her face less wrinkly or her neck less saggy, all, of course, in the name of feeling and looking younger.

Worse still are the articles with headlines claiming there are 10 ways I can dress myself to look younger. Others suggest that there are seven ways I can look younger with make up tricks that keep my eyes from looking less saggy and my eyebrows less furrowed.

Change the Content , Change the Culture

These ageist, clickbait headlines are simply the facades of even more ageist articles that seek to make us feel like we must always be striving to look and feel younger.

I don’t know about you, but I have no interest in looking and feeling younger. Fitter, maybe. Healthier, yes. But younger is something I will never be and can never be. Sadly, when our youth-obsessed culture and the content that helps to create it is full of these messages, what does that mean for older people?

At 56, I can say that it makes me feel less valued and less seen. But more importantly, the effect that it has on older people as a whole is disturbing, in my opinion. The devaluing of a significant percentage of the world’s population (12 percent of people on this planet will be 65 years and older by 2030) is a concern for anyone who plans to live a long life.

Let’s Take Action

Age-Friendly Vibes, Art Against Ageism, and Changing the Narrative have come together to launch a contest today that builds on Art Against Ageism’s “Fixed It” campaign.

In short, we are asking you to use your creativity and imagination to “fix” these damaging headlines.

Get the details HERE.

Categories
Artistic Activism Keswick Peace Tree Uncategorized

Let’s End Ageism, Creatively

The “Tree of Life” at Keswick in Baltimore, Md.

With a mission to harness culture, creativity, and art that changes perceptions about age and aging, Art Against Ageism has launched this website and its first interactive art installation.

As an alliance and media platform that seeks to utilize creativity and collaboration to raise awareness, educate, and engage communities in activating against ageism, Art Against Ageism has partnered with Keswick, a Baltimore-based, not-for-profit organization that provides a variety of services dedicated to enhancing quality of life for older adults.

Borrowing from the genius of Yoko Ono’s global Wish Tree project, Keswick has created a “Tree of Life” — an interactive installation that encourages the entire community (staff, volunteers, residents, family members, and other visitors) to process what age means to them and to think about about how society views older adults.

As such, this very collaborative endeavor asks individuals to respond to one of three questions through an interaction with the tree.

The goal of the project is to tell powerful stories through ideas, events, and prompts, couple them with potent and compelling images, and amplify it with the power of digital marketing and communications.

In the process we hope to turn artists into anti-ageist activists, activists into artists, and observers into participants in a movement that impacts everyone.

Artistic Activism is not new. All effective activism contains creativity, uses culture, and employs artistic techniques. And from the activists and organizers that came before us we can apply the principles of creative activism for today.

We hope you will join us on our journey to identify, amplify, and create artistic and creative endeavors that confront and tackle ageism.

You can participate in the project virtually HERE.