According to its website, Eff Their Aging Standards is a “dispensary of age positivity, art, and adornments, made with uplifting purpose for the 50 and over crowd.” The artists, who is referred to as “Tracy” on the site, notes that she designs “to inspire 50+ women, one daily drawing at a time.” She notes that she creates “all art, slogans, quotes and content on my Instagram + blog and they are all original to Eff Their Aging Standards.”