With a mission to harness culture, creativity, and art that changes perceptions about age and aging, Art Against Ageism has launched this website and its first interactive art installation.
As an alliance and media platform that seeks to utilize creativity and collaboration to raise awareness, educate, and engage communities in activating against ageism, Art Against Ageism has partnered with Keswick, a Baltimore-based, not-for-profit organization that provides a variety of services dedicated to enhancing quality of life for older adults.
Borrowing from the genius of Yoko Ono’s global Wish Tree project, Keswick has created a “Tree of Life” — an interactive installation that encourages the entire community (staff, volunteers, residents, family members, and other visitors) to process what age means to them and to think about about how society views older adults.
As such, this very collaborative endeavor asks individuals to respond to one of three questions through an interaction with the tree.
The goal of the project is to tell powerful stories through ideas, events, and prompts, couple them with potent and compelling images, and amplify it with the power of digital marketing and communications.
In the process we hope to turn artists into anti-ageist activists, activists into artists, and observers into participants in a movement that impacts everyone.
Artistic Activism is not new. All effective activism contains creativity, uses culture, and employs artistic techniques. And from the activists and organizers that came before us we can apply the principles of creative activism for today.
We hope you will join us on our journey to identify, amplify, and create artistic and creative endeavors that confront and tackle ageism.
You can participate in the project virtually HERE.